Lead Generation

The lead generation funnel template consists of two funnel steps:

1, Landing page

2, Thank you page

What is a lead generation funnel?

A lead generation 2 step funnel is a marketing strategy that involves two steps to convert a visitor into a lead. The first step is to capture the visitor's attention with an offer or an incentive, such as a free Ebook or a discount coupon, and to invite them to take action. This action could be to provide their contact information, such as their email address, to receive the offer.

Once the visitor has taken the first step, they become a lead and are added to an email list or CRM of potential customers. The second step is to nurture this lead and guide them towards making a purchase decision. This can be achieved through a series of targeted emails, social media ads, or other marketing tactics that help build trust and credibility with the lead.

The two-step funnel approach is designed to make the process of generating leads more efficient and effective by breaking it down into two distinct stages. By focusing on capturing attention and generating interest first, businesses can then focus on building a relationship with their leads, which can ultimately lead to more conversions and sales.

The funnel steps

The below image displays the 2 step funnel within the builder it's self. As you can see, you have a landing page and a thank you page.

Note: To the right of the second step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel steps in full page layout.

• Landing Page

• Thank you page

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads for future promotion we may have in the future. To capture lead information we're using the forms widget. Once the user fills in the form they will proceed to the next step 'Landing page' during this process we have captured their email and add them to an email list.

The format and layout design for the lead generation landing page is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Note: That any element of the funnel design can be fully edited to how you wish.

Thank you page

Depending on the type of lead generation campaign you are running, will depict what type of thank you page you'll need.

In our example, the landing page was to simply generate leads for future promotions to help build our email list and get people to join our community. In this case it was adding a link to the cta button to get them to join our Facebook community.