Online Course

The opt in funnel template consists of four main funnel steps:

1, Landing page

2, Order page

3, Thank you page

4, Course content

What is an online course funnel?

An online course funnel is a marketing strategy designed to attract potential students and guide them through the process of signing up for and completing an online course. The four main funnel steps for an online course are:

Step 1: Landing Page: The landing page is the first step in the funnel and serves as the starting point for potential students. It should be designed to capture their attention and provide a clear overview of the course content, including course features, benefits, and outcomes. It should also include a call-to-action (CTA) button or form that prompts users to take the next step in the funnel.

Step 2: Checkout Page: Once users click on the CTA, they are directed to a checkout page where they can register/pay for the course. This step is critical as it requires students to provide their personal and payment information to complete the purchase. It is important to ensure that the checkout process is smooth and secure to avoid cart abandonment.

Step 3: Thank You Page: After users successfully complete the checkout process, they are redirected to a thank you page. This page should confirm their purchase, provide details on next steps, and offer any additional resources or bonuses. It is also an opportunity to upsell other courses or related products. Additionally, the thank you page should include a course module navigation to help members get started with the course.

Step 4: Course Content: The final step in the funnel is the actual course content. This is where students access the course materials and start their learning journey. It is important to ensure that the course is engaging, interactive, and easy to navigate. Additionally, providing regular feedback, assessments, and quizzes can help students stay motivated and track their progress.

By following these four funnel steps, you can create a seamless and effective online course funnel that attracts potential students and guides them towards completing your course.

The funnel steps

The below image displays the 4 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.

Note: To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel step in full page layout.

• Landing page

• Order page

• Thank you page

• Course content

Note: You may of noticed that in the funnel step image above, there are more than 4 steps. The additional steps ie Step 6 are for additional modules you may have in your course.

Also note, that we have 2 order pages

1, Course product pre-selected

2, User added to cart

We will explain that in more detail below.

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step.

The format and layout design for the opt in funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Note: That any element of the funnel design can be fully edited to how you wish.

Order page

Once the visitor has clicked on any button on the landing page, the next step in the funnel is the order page where your product/s are displayed.

Note: On this order page we have opted for a 2 step checkout process, for example the visitor enters their personal details before viewing the payment step. You can set this up to how you feel is best for you. The reason why we opted to use a two step checkout is that we can follow up with the abandoned cart or even a simple email automation campaign.

Note: In this funnel we are also using a button to add the product directly to the cart and takes them straight to the checkout with the item already added.

Using The Cart checkout option. For example as mentioned above, items are automatically added to the cart once the users taps a button. You can set that up 'shown in the image below':

Thank you page

As mentioned above. After users successfully complete the checkout process, they are redirected to a thank you page. This page should confirm their purchase, provide details on next steps, and offer any additional resources or bonuses. It is also an opportunity to upsell other courses or related products. Additionally, the thank you page should include a course module navigation to help members get started with the course.

Course page

The final step in the funnel is the actual course content. This is where students access the course materials and start their learning journey. It is important to ensure that the course is engaging, interactive, and easy to navigate. Additionally, providing regular feedback, assessments, and quizzes can help students stay motivated.

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