Product Launch
What is a product launch funnel?
A 3 step product launch funnel is a sales strategy used by online businesses to launch and sell new products. The funnel typically consists of three steps:
Step 1: Landing page - This is the first page the potential customer sees when they click on an advertisement or link. The landing page's primary goal is to showcase the new product and its features, benefits, and reviews. The page should also highlight the product's unique value proposition and explain how it can solve the customer's problems.
Step 2: Checkout page - Once the potential customer decides to purchase the product, they are directed to the checkout page. This page contains the payment and shipping information, and an opportunity to add any upgrades or additional products to their order. In this stage, businesses often offer an upsell for an additional item to increase the average order value.
Step 3: Thank you page - After the customer has completed the purchase, they are directed to the thank you page. This page confirms the purchase and provides a call-to-action (CTA) for the customer to take the next step, such as joining a community group or following the business on social media. The page should also express gratitude for the customer's purchase and provide information on how to access the product.
The goal of the 3 step product launch funnel is to create a successful launch for the new product by creating excitement, building anticipation, and making the purchase process as seamless as possible. By offering an upsell on the checkout page and encouraging customers to join a community group, businesses can also increase their revenue and create a loyal customer base.
The funnel steps
The below image displays the 3 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.
Funnel overview
Below we have displayed the funnel step in full page layout.
Landing page
Order page 'Including upsell offer'
Thank you page
Landing page
The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step.
The format and layout design for the product launch funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.
Order page
Once the visitor has clicked on any button on the landing page, the next step in the funnel is the order page where your product/s are displayed.
Using The upsell offer option. You can set that up 'shown in the image below':
Thank you page
As mentioned above. After the customer has completed the purchase, they are directed to the thank you page. This page confirms the purchase and provides a call-to-action (CTA) for the customer to take the next step, such as joining a community group or following the business on social media. The page should also express gratitude for the customer's purchase and provide information on how to access the product. Also you may want to send a confirmation email and add them to an automated email sequence.
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