Product Launch

The product launch funnel template consists of three main funnel steps:

1, Landing page

2, Order page 'Including upsell offer'

3, Thank you page

What is a product launch funnel?

A 3 step product launch funnel is a sales strategy used by online businesses to launch and sell new products. The funnel typically consists of three steps:

Step 1: Landing page - This is the first page the potential customer sees when they click on an advertisement or link. The landing page's primary goal is to showcase the new product and its features, benefits, and reviews. The page should also highlight the product's unique value proposition and explain how it can solve the customer's problems.

Step 2: Checkout page - Once the potential customer decides to purchase the product, they are directed to the checkout page. This page contains the payment and shipping information, and an opportunity to add any upgrades or additional products to their order. In this stage, businesses often offer an upsell for an additional item to increase the average order value.

Step 3: Thank you page - After the customer has completed the purchase, they are directed to the thank you page. This page confirms the purchase and provides a call-to-action (CTA) for the customer to take the next step, such as joining a community group or following the business on social media. The page should also express gratitude for the customer's purchase and provide information on how to access the product.

The goal of the 3 step product launch funnel is to create a successful launch for the new product by creating excitement, building anticipation, and making the purchase process as seamless as possible. By offering an upsell on the checkout page and encouraging customers to join a community group, businesses can also increase their revenue and create a loyal customer base.

The funnel steps

The below image displays the 3 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.

Note: To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel step in full page layout.

• Landing page

• Order page 'Including upsell offer'

• Thank you page

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads. By providing enough information for them to take action and move to the next step.

The format and layout design for the product launch funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Note: That any element of the funnel design can be fully edited to how you wish.

Order page

Once the visitor has clicked on any button on the landing page, the next step in the funnel is the order page where your product/s are displayed.

Note: As mentioned above, we have added the option to increase cart revenue by adding an additional product . Also known as an upsell. Once the customer purchases the launch product they will then see the upsell offer display.

Using The upsell offer option. You can set that up 'shown in the image below':

When using the upsell option, you will notice that you can display two buttons. Yes and no. If the customer clicks yes the order is automatically processed so the customers does not need to fill in the payment details again. Helping you create simple processes.

Thank you page

As mentioned above. After the customer has completed the purchase, they are directed to the thank you page. This page confirms the purchase and provides a call-to-action (CTA) for the customer to take the next step, such as joining a community group or following the business on social media. The page should also express gratitude for the customer's purchase and provide information on how to access the product. Also you may want to send a confirmation email and add them to an automated email sequence.

Creating store products