A/B Split Testing

A/B split testing is a method of comparing two versions of a webpage or a funnel to determine which one performs better. In the context of funnels, A/B split testing involves creating two variations of the entire funnel or just individual funnel steps. The goal is to determine which variation performs better in terms of conversions, whether that's getting people to sign up for a newsletter or purchase a product.

A/B split testing is so powerful because it allows you to make data-driven decisions. Instead of guessing which version of your funnel is better, you can rely on the results of the test to guide your decision-making. By identifying which elements of your funnel are most effective, you can optimize your funnel to maximize conversions and revenue.

When it comes to strategies for A/B split testing funnels, there are several best practices to keep in mind:

1. Test one variable at a time: To accurately determine which element of your funnel is causing a change in performance, it's important to only test one variable at a time. This could be the copy, the design, the offer, or any other element of the funnel.

2. Test for statistical significance: When running A/B tests, it's important to ensure that the results are statistically significant. This means that the difference between the two versions of the funnel is large enough to be considered meaningful.

3. Test continuously: Your funnel is never truly "finished." Even after you've optimized it to the best of your ability, there's always room for improvement. By continuously testing new ideas and iterations, you can ensure that your funnel is always performing at its best.

4. Keep track of your results: Finally, it's important to keep track of your A/B test results over time. This will allow you to identify patterns and trends, and make informed decisions about how to optimize your funnel moving forward.

Overall, A/B split testing is a powerful tool for optimizing funnels and driving conversions. By following best practices and continuously testing new ideas, you can ensure that your funnel is always performing at its best.

Creating a split test

To get started with creating your first A/B split test simply navigate to the funnel step you would like to test. Upon hovering over the grey bar it will display A/B TEST as shown below

Once you have selected which step and clicked the A/B TEST a pop up will display. From here you have 2 options:

• Duplicate Step

• New page

Duplicating the funnel step will automatically create an exact copy of the entire funnel step. You can edit to your requirements. Well will talk about that below.

Selecting the New Page option, basically means you can create a page from scratch using one of our pre-made page designs.

For this example we will go ahead and select the duplicate step option.

Selecting the best type of test

As mentioned in the intro, where we covered the best practices.

Test one variable at a time: To accurately determine which element of your funnel is causing a change in performance, it's important to only test one variable at a time. This could be the copy, the design, the offer, or any other element of the funnel.

So before we dive in and start making changes to the split test funnel step, below you will see that a new pop up appears once you select the A/B Test.

Let's break this section down.

1. Split test bar

2. Winner select

The split test bar will display both steps A & B or simply put. Page one and Page two. Within the bar you will see a variety of numbers, these are your analytics that cover both how many people visited each side of the funnel step and also conversion %. Meaning how many people visited the funnel step and moved to the next.

Winner select

The winner select is a powerful feature to our funnels. The winner select enables you to select one of two option:

• Automatically: This feature will automate your split testing and optimise the funnel for you!

• Manually: This option enables you to manually override the winning step.

Automatic Winner

When selecting the automatic winner option you can add a winner threshold number, this basically means: When the funnel step reaches a certain visitors, I want you to automatically select the winning side that has most conversions.

Top tip: When thinking of a number to put, think about how many people do i think would come to my funnel. If you have a tiny audience then set the number lower. But, if you have large visitor traffic then set it higher. A good number to start with, if you're just getting started out is 100. This will give you plenty of data and analytics to make data-driven decisions.

Manual Winner

When selecting the Manual winner option you can select a winner by simply clicking the Select button, this basically means: When the funnel step reaches a certain visitors, I want to manually select the winning side based on the visitor or conversion rate.

Note: When using either option, Automatic or Manual. Once you have either selected the winner or let the automation select it for you. The non winning step will be deleted.

Editing your split test

When it comes to editing your new split test funnel step as mention earlier it's important to test small changes so you can get better data driven insights. So what type of things could you change?

Here are a few examples/ideas of elements you could split test in your funnel. The key is to focus on one variable at a time and ensure that your test results are statistically significant.

Split testing ideas	Info
Headline copy	Try testing different headlines to see which one resonates best with your audience.
Body copy	Similar to headline copy, try testing different variations of your body copy to see which one converts better.
Call-to-action (CTA) copy	The CTA is a critical element of any funnel, so it's important to get it right. Test different variations of your CTA copy to see which one drives the most conversions.
CTA button design	The design of your CTA button can also have a big impact on conversions. Try testing different colors, sizes, and shapes to see which one works best
Images vs videos	Some funnels rely heavily on visuals to drive conversions. Try testing whether images or videos perform better for your audience.
Form fields	If you have a lead generation form in your funnel, try testing different variations of the form fields to see which one converts the most leads.
Offer	If you're offering a product or service, try testing different variations of your offer to see which one resonates best with your audience.
Pricing	If you're selling a product or service, try testing different price points to see which one drives the most sales.
Page layout	The layout of your funnel can also impact conversions. Try testing different variations of your page layout to see which one performs best.

Test example

Below are two images, both with the same head line and call to action, the only difference is the actual layout design. Which one would make you click.

The great feature of our funnels is the actual flexibility it gives you to help enhance your conversions, whether that be manually selecting the winning side or letting the funnel automation take over and optimize it for you.

You can split test any step in your funnels, whether that be just a page to even split testing your checkout pages and more.

But remember the best practices we mentioned earlier.