Tripwire

The Tripwire funnel template consists of three main funnel steps:

1, Landing page

2, Optin

3, Thank you page

What is a tripwire funnel?

A tripwire 3 step funnel is a marketing strategy that aims to convert website visitors into paying customers by offering them a low-cost or free product/service, also known as a tripwire offer. The 3-step process typically consists of the following:

  1. Landing page: This is the first step of the funnel, where visitors land on a page that describes an offer and its benefits and features. The page may also include a countdown timer to create a sense of urgency and encourage visitors to take action quickly.

  2. Opt-in page: After the visitor has reviewed the offer, they are directed to an opt-in page, where they are given the option to purchase the product/service through a checkout pop-up.

  3. Thank you page: After completing the purchase, the visitor is redirected to a thank-you page, which confirms the transaction and provides access to the product/service. The page may also contain a confirmation link and email to ensure that the purchase was successful.

Overall, the tripwire 3 step funnel is designed to provide a low-risk entry point for potential customers and generate revenue for the business. By offering a low-cost or free product/service, businesses can attract visitors and convert them into paying customers, while building trust and credibility.

The funnel steps

The below image displays the 3 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.

Note: To the right of the funnel step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.

Funnel overview

Below we have displayed the funnel step in full page layout.

  • Landing page

  • Opt in page

  • Thank you page

Landing page

The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads and make sales. By providing enough information for them to take action and move to the next step.

The format and layout design for the tripwire funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.

Note: That any element of the funnel design can be fully edited to how you wish.

Optin 'pop up'

Once the visitor has clicked on any button on the landing page, the next step in the funnel is the opt in where your product/s are displayed.

Note: On this order pop up we have opted for a 1 step checkout process. You could also use a 2 step process if required. For example the visitor enters their personal details before viewing the payment step. You can set this up to how you feel is best for you. The reason why you would use a two step checkout is that we can follow up with the abandoned cart or even a simple email automation campaign.

Thank you page

As mentioned above. After completing the purchase, the visitor is redirected to a thank-you page, which confirms the transaction and provides access to the product/service. The page may also contain a confirmation link and email to ensure that the purchase was successful.

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